Marketing and sales, together forever. It’s not the most traditional love story, but these two critical parts of your organization are most likely finding that their jobs are intersecting more than ever before – and that they’re having to learn how to find harmony in a house divided.
The top decision makers and influencers your teams are trying to reach are seeking relevant information and content, and they have a strong desire to become informed and educated on what you have to offer. Insightful content, strong personal connections and engagement will help you reach your tech customer in a more meaningful manner. And your marketing and sales teams are obviously critical to this process – but only if they can work together toward the common goal of nurturing the potential buyer along the purchase journey, ending in results (e.g. a sale!).
Grab the tissue box, because this love story is sure to tug on your cross-functional heartstrings.
View our latest infographic and uncover facts that will help your company better connect with your customers:
- More than 80% of marketing executives say they need to restructure marketing to better support the business
- 50% of B2B marketers’ lead gen budgets will increase this year
- 78% of marketers see engagement occurring in the middle or later stages of the classic sales funnel
- 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing generated leads
Can these two become the perfect team and live happily ever after? Check out the infographic below to find out!
Looking for additional insights on how your sales and marketing teams can nurture leads using multi-channel nurturing? Download our guide:
